Raw’s anonymous General Manager announced that Edge would be traded to SmackDown. The possibility of the move was obvious during Edge’s confrontations with both Alberto Del Rio and Jack Swagger at last Sunday’s Hell in a Cell pay-per-view. The announcement came about after Edge refused to apologize for destroying the laptop that Michael Cole quotes from. The move back to SmackDown may not seem like a big deal, but it was a redundant one.
Throughout the later half of 2009, Edge was out with a torn Achilles tendon. The absence from television built towards an evident feud with Chris Jericho, Edge’s last known tag-team partner. His return as a babyface was short-lived because the day after Extreme Rules (culmination of storyline feud with Chris Jericho) Edge was drafted to Raw, reverting back to his diabolical ways in a surprise attack against Randy Orton.
Edge was set to be the top-babyface of SmackDown, but a senseless draft pick forced the 7-month face build to fade away. During his time on Raw, Edge failed to have a high-profile feud with Orton, after Orton dislocated his shoulder during a match at Over the Limit. Edge failed to win Raw’s Money in the Bank ladder match, won by The Miz. Edge failed to capture the WWE Heavyweight title at both Fatal 4-Way and Night of Champions. And Edge and Chris Jericho, both heels, failed to reform as a tag team.
Edge’s heel tendencies started to progressively fade away during the weeks surrounding SummerSlam, when he agreed to help John Cena‘s cause against The Nexus. Edge completed his face turn after defeating Jack Swagger at Hell in a Cell.
With WWE no longer focusing on its older male demographic, there was no sense in bringing the Rated-R Superstar back to Raw.
Some avid wrestling fans may view this move as a demotion, but with SmackDown now on ScyFy, WWE clearly wanted to establish more star-power to the blue brand.
With SmackDown now gaining a Rated-R superstar, these are the scenarios that can be expected: low-profile matches with Jack Swagger; confrontations with Alberto Del Rio; and an entertaining encounter with his ex-wife, Vickie Guerrero. Yet, the most prominent meeting would be against the Straight-Edge Savior, C.M. Punk.