Kelly-Kelly sat alongside Jim Ross, Jerry Lawler, and the misogynist Michael Cole as a crop full of Divas from both Raw and SmackDown competed in a Battle Royal to determine the next challenger to the WWE Divas Title. Since winning the title on a monumental Raw Roulette, Kelly-Kelly has defended the title against previous champion Brie Bella, and has led her 3-6 Divas tag teams to victory, often taking down the most experienced Diva. Then it happened.
With Herculean strength, Beth Phoenix hoisted Brie and Nikki Bella (one on each shoulder) and eliminated both with relative ease making her the new number one contender.
As the champion, Kelly-Kelly entered the ring to congratulate her next challenger. Yet Kelly’s hug and pat on the back was not an affirmation of respect towards Beth Phoenix as a competitor, but as a friend. So when Beth Phoenix turned on Kelly and drove her to the barricades, the champion learned quickly: never underestimate The Glamazon.
The path of destruction that Beth Phoenix laid out on Monday Night seems reminiscent of recent “Diva” Kharma. Phoenix’s actions, and the statement she made on the microphone towards a cowering Kelly-Kelly, targets the entire Divas locker room, “your days as the perky cute blonde little bimbo are over.” Just as Kharma once attempted to destroy the cookie-cutter blonde Barbie dolls, Beth Phoenix looks to change the landscape of the Divas division with her first agenda being the ownership of the Divas Title.
So why now? Why turn heel? Would you believe that it was just time for a change?
On a special “season two” premiere of The Art of Wrestling podcast, Beth Phoenix revealed to host Colt Cabana that when the time came, she would reinvent herself. Similar to how Chris Jericho wants to change his gimmick upon his return after witnessing The Miz and Dolph Ziggler cut scathing promos in suits, Beth felt it was time for a change after seeing that the Divas’ wardrobes are now resembling her superhero theme.
When asked about a possible Glamazon 2.0, Beth responded, “Whenever I look at guys that have been around for a few years, and have been successful, they always reinvent themselves. You know, it’s the same but different. I like to — if I get a nice momentum behind me — to get a fresh start. I have an idea of revamping the [Glamazon] character a little bit, but still staying true to what I’ve built up. I’m putting a new spin on it, changing my costume up a little bit. And I have some fresh ideas for stuff in the ring.”
Beth’s opportunity to not only undergo a change in her character, but to also change the face of the Divas division necessitates in her becoming the title holder. And if what she told her former OVW classmate is any indication, this heel turn is only the beginning. Her wrestling gear, and her wrestling style may also occur some changes to fit her new persona — as the new Diva of Destruction?