“Goldberg! Goldberg! Goldberg!” What? The fans said it, not me. What is with that marching thing he does at the end? Please change it!
The above quote is taken from a post entitled The Report: A Look at WWE’s Newest Superstars.
Just last May, Ryback was nothing more than a carbon copy of WCW legend Goldberg with an undefeated streak, and fans knew it. But fast forward five months into the present, and Ryback–still undefeated–has quickly ascended to the top of the food chain as CM Punk’s opponent for the Hell in a Cell pay-per-view. What changed; and is it a good idea to place Ryback in such a high-profile match?
Ryback was a basic powerhouse heel who decimated the local talents, sometimes two or three at a time, with ease. Fans were mildly impressed by the former Nexus cohort, but strongly felt that WWE needed to cease trying to force him down our throats. So what changed? Can you believe it was a catchphrase?
All it took was three words to keep the fans from chanting “Goldberg,” and start to get on the bandwagon. Yes, “FEED ME MORE” is what set off Ryback’s rise into the WWE; and the fact that John Cena is injured and WWE are in desperate strife to create a new mega babyface. But the catchphrase played a huge part.
Do you think the Attitude Era would’ve been the same without Austin’s 3:16? Or would The Great One truly have been great if the fans didn’t know what The Rock was cooking?
Even the current superstars can attest to the importance of a catchphrase. If it wasn’t for the fans rabidly chanting “Yes! Yes! Yes!” Daniel Bryan would have gotten The Miz treatment after WrestleMania, rather than get a bunch of shirts made and a ton of character development.
FEED ME MORE is a simplistic, yet primal war cry that gets fans invested. And it’s not just for his matches, Ryback used it once for a comedic vignette as he told Jared from Subway to feed him more.
Ryback has come a long way from his days on NXT where his catchphrase as Skip Sheffield was “Yep, Yep, Yep, What it Do.” Though not a phrase that was easily picked up, the potential was clearly there.
Back when the above quote was written, WWE had Big Show, Kane, and Tensai. There were just too many monster heels for them to add another one. But FEED ME MORE has truly made a difference in Ryback’s career.
So is Ryback ready for this high-profile match? Judging from the explosive reaction from the Nashville crowd, and the endorsement from John Cena, Ryback is more than ready. Also, isn’t it about time that WWE developed an outright aggressive ass kicker?
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